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Unleash the niche

UNLEASH THE NICHE

No company organisation can be everything to everyone, no matter how big or small. Being able to narrow the focus of your target market, known as creating a ‘niche’, is key to success. By understanding what your consumers can’t do without and servicing that requirement, you will be a step ahead of the competition.

Craig Johns article Ask A Question

ASK A QUESTION!

Are you asking the right questions and how are you interpreting the answers?

Asking the right questions provides a powerful tool for a leader, manager or coach. The following piece provides an insight into how questioning impacts both the person asking and those answering the question, through a coach/athlete relationship. It is applicable to all industries and aspects of life.

Craig Johns Article Leadership I MAKE NO APOLOGIES THIS IS ME!

I MAKE NO APOLOGIES THIS IS ME!

You may notice that the worlds geniuses, gifted people and creative artists are different. They have unique characteristics that seem quirky, a bit weird and don’t quite fit into the normal way of life. So why are they somewhat social misfits, renegades and a real challenge to deeply connect with?

Leaders Are Hired To Effect Change And Make a Difference

LEADERS ARE HIRED TO…

EFFECT CHANGE AND MAKE A DIFFERENCE! By Craig Johns I believe great leaders aren’t there to maintain the status quo, as the company will over-time lose its relevancy, the staff will become de-motivated, and it is likely there will be a downward trend in profitability. A great leader will cultivate a culture of continual change … Continue reading LEADERS ARE HIRED TO…

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