active CEO Podcast #66 Bill Coletti Reputational Resilience And Transformation

active CEO Podcast Bill Coletti KIth reputational resilience and transformation
Bill Coletti – CEO Kith

On this episode of the active CEO Podcast, Craig Johns speaks with Bill Coletti about reputational resilience and transformation, crisis preparation, opportunities that arise from adversity, and the 7 Levers of Reputation from the book Critical Moments. We also delve into being involved in political campaigns and elections, Bills time in Bulgaria as CEO of the American Chamber of Commerce and advising the Prime Minister, Kith approach to crisis management, and the speed of response during a crisis.

Bill Coletti – Reputational Resilience And Transformation

Bill Coletti is a reputation
and crisis guru, who has more than 25 years of global experience managing
high-stakes crises, issues management, and media relations challenges for both
Fortune 500 companies and winning global political campaigns. Bill is the CEO
of Kith, a best-selling author of Critical Moments, has a passion for
safe-guarding reputations, is a Wall Street Journal Risk & Compliance
panellist, and enjoys sailing, riding his bike and unwinding through yoga.

He studied a BA Political
Science and Government, Communications at Florida State University and an AA
General Studies at St Petersburg College. His career has included co-leading
the Global Risk Management and Crisis Communications Practice for Hill+Knowlton
Strategies; Executive Director of Bill McCollum for US Senate; served in the
Republic of Bulgaria as a senior advisor to the prime minister, Council of
Ministers, and the Labor minister; and was the first ever executive director of
the American Chamber of Commerce in Bulgaria. Through his various roles, our
special guest has worked with major corporations such as AT&T, Target
Corporation, American Airlines, The Home Depot and Xerox, as well major
universities and global NGOs.

Bill talks about:

  • Reputational resilience and transformation.
  • Leadership by stereo with comments from both the
    left and the right.
  • Becoming the first ever American Chamber of Commerce
    Bulgaria in 1995.
  • Honing negotiation & communication skills while
    Senior Advisor to the Prime Minister.
  • Building the structural requirements & a
    communications strategy to join the EU.
  • The key personality characteristics as a crisis and
    reputational management expert.
  • Reputational damage hurts more personally when it is
    an individual.
  • The mindset and behaviors that separate the leaders
    that perform best during a crisis.
  • The key differentiator between good and great in
    crisis management, is speed of response.
  • Impact on a crisis is very often finite.
  • Build a reservoir of goodwill as the market place will
    be more willing to accept.
  • Crisis management is more than just getting back to
  • Needing quiet quality time to think and process what
    is going on.
  • Love to solve the question of how to cure cancer.
  • Why aren’t more people happy?

CEO Performance Tip

Conditions Will Not Be Perfect – Our
environment changes from year to year, month to month, day to day and minute to
minute. As leaders we need to be prepared for the conditions not to be perfect.
We need to be agile and ready to adapt at a moments notice. It is our
responsibility to utilize our wide range of experience, skills and expertise to
deliver our best performance no matter what is in front of us.


“The nature of your character was more important
than the size of your car.” Bill Coletti describes life
in Bulgaria in the 1990’s, on the
active CEO Podcast.

“The crucible of crisis doesn’t develop your leadership it reveals it.” Bill
Coletti discusses leadership during crisis, on the active CEO Podcast.

Resources Mentioned in this show:

Bill Coletti
Bill Coletti LinkedIn
Bill Coletti Twitter
Kith Consulting
Craig Johns
Craig Johns LinkedIn

Recommended Reading:

Critical Moments The New Mindset of Reputation Management

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