On this episode of the active CEO Podcast, Craig Johns speaks with Gabrielle Dow about the Green Bay Packers Experience, her love of sports marketing & fan engagement, and why the Green Bay Packers are the most successful NFL club of all time. We also delve into her experiences with the LA Lakers, Portland Trailblazers and other sports teams; the legacy of Curly Lambeau and Vince Lombardi; and why people love the Green Bay Packers.
Gabrielle Dow – Green Bay Packers Experience
Gabrielle Dow is an
energetic, flamboyant, outgoing, generous, creative and extremely humble
leader. Known as one of the world’s top sport marketing leaders, Gabrielle has
been recognised as a Maryland Top 100 Women and Smart CEO Executive Management
She earned her BA in English Literature, MBA in Warsaw Sports
Marketing and Doctor of Law degrees from the University of Oregon. Gabrielle has 25 years of diverse experience in professional
sports, entertainment and venues. Her career has included being the Marketing
Manager at AEG where she marketed the LA Lakers and a number of venues such as
the Staples Centre, as well as senior executive marketing roles with the
Florida Panthers, Baltimore Ravens and most recently the Green Bay Packers.
In her current role as Vice President of Marketing
and Fan Engagement, Gabrielle has ensured that the Green Bay Packers remain at
the cutting edge of commercial innovation. The Packers are stronger than ever
with initiatives such as Packers Everywhere, Packers Pass, and the Packers
Gabrielle talks about:
- Growing up in Marin County, San Francisco, with a
dream to be an FBI Lawyer.
- Her dad playing NFL for San Jose State, Baltimore
Colts and Los Angeles Rams.
- Studying Journalism, Law and an MBA at the
University of Oregon.
- Telling Rick Burton, “some day you are going to tell
your class about me.”
- First internship with the Portland Trailbllazers.
- Working with the LA Lakers, to sell the NBA to
- Dropping massive blocks of ice all over Florida.
- Developing the Purple campaign to engage females.
- Why Purple Friday was a powerful catalyst to bring
the community together.
- Her first day walking into Lambeau Field as a Green
Bay Packers employee.
- The power of a community owned sports franchise.
- Always being on brand and stewardship as key values
to the Green Bay Packers.
- How a city with the population of only 104,000
people, has won 13 world championships.
- Planning for the 100th anniversary of the
Green Bay packers.
- The Packers Everywhere initiative enables fans to be
a part of something bigger.
- Growing the Packers fan base with the Packers Pass
and Packers Perks Program.
- Her passion for being a Board Director for Special
- Habits to achieve high levels of daily productivity
and mental clarity.
CEO Performance Tip
Titles Don’t Reflect Intelligence – Many people consider
that having a title means they know more, have better answers and make better
decisions. As a leader you need to be bring people to the table that know more
than you do and be the conductor of intelligence in the room. Your roles as a
leader is to guide, nurture and make sense of the collective intelligence, so
that as a united team you can deliver something more special than any one
individual. It is collective skill stacking, which allows the team or company
to own its own space. This is how you develop true competitive advantage.
“How do we continue to steward so that everything we
do is it going to make us better if we leave tomorrow.” Gabrielle Dow talks about the value of stewardship at the Green Bay
Packers, on the active CEO Podcast.
“Who controls the purse strings, who is going to be interested in coming
to the venue and getting attached to this brand. We thought women!” Gabrielle
Dow discusses how the Purple campaign was launched, on the active CEO Podcast.
Resources Mentioned in this show: