active CEO Podcast #34 Jane Perry Brand Moments That Matter

On this episode of the active CEO Podcast, Craig Johns speaks with Jane
Perry, a phenomenal leader in the brand transformation space, about what she
learnt from being a Cecchetti Ballet
student and her love of riding dirt bikes; not having a university degree;
always yearning for the next big challenge and to shake things up; and her
passion for retail and understanding the shopper. We also spoke about
storeowners being the forgotten ones in the sales channel; understanding how
people buy; changing her leadership style; giving employees the permission to
put things into perspective; changing the workplace culture; creating
Geometreats to improve workplace wellness and to give back to their people; and
taking herself out of her comfort zone.

Jane Perry

Jane Perry is a
passionate woman who loves to inspire people to buy well, through inspiring and
engaging experiences. She has more than 18 years of experience across Asia,
Australia and the UK building interactive and purposeful brand and client
relationships, with some of the world’s largest recognisable brands such as
Coca-Cola, Emirates, Nike and Unilever.

Creating ideas for
moments that matter, as Managing Director Singapore of Geometry Global, they
inspire action through ideas that are behaviourally-inspired and
experience-led. As a leader she has guided innovative teams at The Client
Relationship Consultancy Group, Fitch, BBDO, Leo Burnett Group and TMD ANZ, as
well as being a Board Director of Iris Worldwide. Her passionate focus on
workplace and personal health and wellness in an industry that is known for
unhealthy work habits, has paid dividends from a productivity and quality

Jane talks about:

  • What inspired her as a child?
  • Being a university dropout.
  • Her university lecturer encouraging her to take on a
    role in the creative world, at Andrews Marketing Group, just shy of graduating
    from University.
  • The catalyst to exploring a brand new world when she
    left Australia to work in Asia.
  • Landing a University Lecturer position in Cambodia.
  • What really inspires her from a brand point of view?
  • Geometry Global and what has enabled it to become
    the world’s largest and most international brand experience and activation
  • Creating experiences that connect brands and people
    at moments that matter.
  • Strategies to ensure her team are in a
    high-performing frame of mind, and have the energy to deliver excellence every
  • How parents can have enough the energy to juggle all
    the balls at once and be present in the moment.
  • Transferring the health and wellness approach into
    how other Geometry Global teams.
  • How her team would describe her leadership style.
  • Receiving the advice “To not ever feel apologetic
    for being a women or being feminine”
  • Leading with heart and head first.

CEO Wellness Tip                                                       

– Andrew Barnes founder of Perpetual Guardian trialled the 4-day workweek,
while still paying employees for 5 days. It was an astounding success with
drastic improvements in work-life balance, engagement and lower stress levels.
It all started with trying to figure out a way to increase employee’s work-life
balance while also increasing day-to-day productivity. Its important to reduce
procrastination time and ensure that our employees are motivated to be
efficient at work. How are you improving your day-to-day productivity and live
the life you want to?


“To not ever feel
apologetic for being a women or being feminine”. The advice
that changed the way Jane Perry led with heart and head first, on the active
CEO Podcast.

engagement with brands now is all about using data to make sure that a message,
product, service or creative is delivered in a personal way and delivered to
the right individual at the right time to form relationships, bonds and
loyalty. Jane Perry speaks about brand engagement, on the active
CEO Podcast.

Resources Mentioned in this show:

Jane Perry LinkedIn
Geometry Facebook
Geometry LinkedIn
Craig Johns
Craig Johns LinkedIn
Ben Gathercole LinkedIn
Ben Gathercole Performance Coaching

Recommended Reading:

Better Than Winning – Ben Gathercole

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